4 Artists and a Client

A combo of training from boutique agencies’ “can-do” approach and brand side retail experience made the difference in leading our team on a project that stretched two very different consumer touch points with very different approaches and executions.

Even before Covid, the team at Accompany was already practicing working together, apart. An eclectic team of the best of the best creatives, writers, strategists, producers, we were spread across at least 3 different time zones at any given time.

So when Nespresso asked if we could find 4 local artists in NY, SF, LA and MIA to develop and create sustainable/upcycled installations for their flagship boutiques AND capture content for the program, we were ready for the challenge, and it was quite a big challenge.

The Challenge Equations

Retail + Marketing Departments = 2 Clients
4 Artists x 2 Clients = 8 Projects
(4 Artists + 4 Cities) + (4 Installation Teams + 4 Film/Photo Teams) + 1 Agency =
1 Cohesive Content Campaign + 4 Successful Window Installations + 1 Happy Client

Click here to read more about the project.